Custom-designed packaging for Montonale

Immagine per la news Custom-designed packaging for Montonale - Azienda Agricola Montonale

Examining the bottles of Montonale wines, one notices the extreme care taken with their appearance, yet at the same time a deliberate avoidance of any decorative excess.

The packaging, designed by the highly-respected SGA Wine Design of Bergamo, is essentialist, but its effect is heightened by the elegance of the materials employed. This creates an intriguing dichotomy that conjures up the very soul of the winery, solid and concrete, but constantly striving for sensory pleasure.
This tension is an integral part of the pictorial element of the label, which employs the golden ratio, with a “liquid,” lifting thrust, which seems to be moving upwards, in search of new horizons.

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